Here's why courting past clients can really pay off

  • A recent survey found that three out of four homebuyers don't plan on staying in their home long term.
  • That underlines the potential benefit for agents of maintaining ties with past clients.
  • Apps, customer relationship management systems (CRMs) and email marketing software are among tools that can help agents stay top of mind with past clients.

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Real estate agents could benefit a great deal by wooing past clients for repeat business as homebuying trends shift with the spread of technology and an “always-on” mentality, a new survey released by Chase suggests.