Donna Kerr Group adds 3-D models to its arsenal

Virtual home tours created by the camera seen as a 'step above' marketing offering
  • Camera costs $4,500.
  • Matterport has an app that's compatible with virtual reality headsets.
  • Matterport's customer service might be a problem for the company.

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More brokerages that specialize in selling high-priced homes, typically with the aid of significant staging, are likely to consider the utilization of 3-D technology moving forward. Silver Spring-based brokerage The Donna Kerr Group recently dropped $4,500 for the purchase of a Matterport camera, which is capable of producing 3-D models of homes by capturing the outlines of any room and discerning spatial relationships between objects. Via still images, viewers can view these 3-D models and see the contours of a space similar to if they were touring it in person. For example, someone taking a virtual home tour on a tablet can tilt the screen upward if they want to view the home's ceiling. The Donna Kerr Group is currently working through its first shoot with the camera and has yet to see the final results. Donna Kerr, the four-person brokerage's owner, noted that it took more than two hours to shoot a roughly 2,000-square-foot residence. While special skills aren't requ...