Digital upgrades at Coldwell Banker Previews imbue luxury

  • Coldwell Banker Previews International has revamped its social media profiles and blog, Previews Inside Out.
  • The brokerage has decided to make its digital presence "all luxury, all the time."
  • The new strategies have apparently paid off. The company's largest social media effort, a "Homes of the Week" series, has seen engagement jump from 25,000 views to 100,00 to 200,000 views per home, per week.

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Coldwell Banker Previews International has revamped its website and social media platforms to reflect the company’s increased focus on luxury buyers. The improvements include an updated social media strategy on Facebook, Twitter, Pinterest and Instagram, and a reboot of Previews Inside Out, the brokerage’s blog.