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How Coldwell Banker rallies the troops for a good (and cute) cause

Agents get excited about finding homes for their four-legged friends
  • Coldwell Banker has launched its 2016 "Homes for Dogs" initiative.
  • Last year, Coldwell Banker placed 20,000-plus shelter dogs in homes, and they plan exceed last year's numbers.
  • The national Coldwell Banker company says the key to success has been the overwhelming participation of its local offices.

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Dogs are a man's best friend, and just like some of our human friends, they face issues with homelessness. That's where Coldwell Banker and Adopt-A-Pet.com's "Homes for Dogs" campaign comes in. The campaign launched in 2015 alongside Coldwell Banker's viral commercial "Home's Best Friend," which amassed 8.5 million online views and won AceMetrix's award for the highest performing advertisement in the real estate category. David Siroty, Coldwell Banker's VP of North American communications, said the company decided to launch "Homes for Dogs" after learning that six of the dogs in the commercial were rescues. "Hearing their histories was touching, especially knowing they were about to star in a commercial that was going to be seen by millions of people during the Academy Awards," Siroty said. "As a brand, Coldwell Banker has been helping people find homes for just under 110 years. More than 43 million U.S. households have dogs, so we see the 'Homes for Dogs' project...