How Coldwell Banker rallies the troops for a good (and cute) cause

  • Coldwell Banker has launched its 2016 "Homes for Dogs" initiative.
  • Last year, Coldwell Banker placed 20,000-plus shelter dogs in homes, and they plan exceed last year's numbers.
  • The national Coldwell Banker company says the key to success has been the overwhelming participation of its local offices.

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Dogs are a man’s best friend, and just like some of our human friends, they face issues with homelessness. That’s where Coldwell Banker and Adopt-A-Pet.com’s “Homes for Dogs” campaign comes in. In its second year, the program run by the national Coldwell Banker brokerage hopes to match 20,000-plus pups with loving homes by helping its local offices give back.