Video review: HiGabriel to automate a year of client contact after closing

  • HiGabriel is a text-message based program set to launch April 18. You can sign up on the website higabriel.com.
  • The service begins with a closing gift (the agent gets to choose from several tasteful options) and after that unrolls a series of handwritten letters and smaller gifts to celebrate things like the home closing anniversary.
  • Staying in touch after closing, from drip campaigns to big-time CRMs, remains a long-standing frustration for real estate agents. Why?

The text-message-based service HiGabriel — set to launch April 1 — begins with a closing gift (the agent gets to choose from several tasteful options) and after that unrolls a series of handwritten letters and smaller gifts to celebrate things like the home closing anniversary. Here’s tech reviewer Craig Rowe’s take on what’s to come.