Are open houses a waste of time and resources? Or do they produce buyers for a home? Of course, the answer to these questions lies in the event itself. The success of an open house depends on the planning and execution, as well as your level of creativity.
- Use an open house to build business opportunities, not just sell the home.
- Capture leads and generate buzz by having attendees check into a Facebook page.
- Stage the home with the help of your sellers and local interior design students.
- Don't just sell the home; sell yourself as an agent.
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