4 smart home facts that agents should know

Agents who familiarize themselves with smart home products might provide more value to some clients
  • Moving homes kindles interest in smart home products, according to a new survey.
  • One-quarter of households want to buy smart home products in the next year, the survey found.

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About one-quarter of U.S. households (30 million) want to buy smart home products in the next year, according to a survey commissioned by two smart home product providers. The survey was conducted by NextMarket Insights on behalf of Xfinity home, a security system provider, and August Home, a smart lock and smart key maker. Here are some key findings that agents might be able to bring to bear in their business. 1. Motivators Consumers are most motivated to adopt smart home technology by family safety. Six out of 10 survey respondents cited that as the biggest reason for their interest in smart home products. Increasing convenience in home management, such as by adding the ability to turn on lights after dark (54 percent) and provide remote access to service providers (22 percent) also ranked among the top reasons for why respondents choose to adopt smart home technology, the survey found. “The new era of smart security and smart home products off...