Ben Bacal’s cinema immobilier is coming to a listing near you

Siskel and Ebert would approve of putting these homes under contract
  • Ben Bacal was the first to use drone footage in LA in 2013.
  • RoofShoot makes for easy editing of listing videos.
  • RoofShoot will be available in June 2016

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Ben Bacal of Rodeo Realty Los Angeles real estate wunderkind Ben Bacal might be onto something with his narrative-style listing videos. Fusing a degree in film electronic arts with luxury real estate, Bacal is not so much setting a standard as much as he's creating a new genre. Call it cinéma immobilier, if you will, and it's getting the best kind of exposure on social media -- free. But that doesn't come without a cost. Bacal's films carry price tags anywhere from $10,000 to $50,000. "$20,000 is the going rate for awesome executed video," Bacal, 38, said. His latest video could be described as "a dark exploration into the depths of a relationship as not only a modern institution, but a post-modern home equipped with all the shiny technological advancements. It is love lost." Agent Profile Video - Ben Bacal from Roofshoot on Vimeo. We aren't professional film critics, but it's a dramatic, albeit well-produced, storyline whose main character, the property, is an ina...