In this weekly video series, Peter Lorimer of PLG Estates breaks down pricing strategies for properties. Former hit record producer Peter Lorimer is the owner and CEO of PLG Estates, a chic brokerage covering the high end of Los Angeles. Email Peter Lorimer Show Comments Hide Comments Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up Success! Thank you for subscribing to Morning Headlines. Read Next What you need to know about cyber threats and liability coverage NAR taps Phil Dunphy for 'Modern Family' Realtor placement Leadership to grow your brokerage Re/Max reports growing agent count, operating income in Q1 More in Agent 5 smart things top agents are doing that you should implement now Ylopo: Dynamic PPC 2.0 is the industry's best response to big-portal leads Educate yourself before reacting to Code of Ethics changes! Pulse: What's your top tip for building a luxury network?