MLS & AssociationsTechnology

CRMLS makes case for statewide MLS in ‘It’s My Business’ video

Video: Lack of listing data access hampers agents' ability to serve clients
  • The nation's largest MLS, California Regional MLS, continues to promote its statewide MLS initiative, most recently through a video featuring real estate leaders across the state.
  • The MLS has hired a copywriter to assist in the effort.
  • Proponents of a statewide MLS say agents and brokers want to be able to help clients looking for homes outside their current MLS boundaries.

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"I think that the public still has better access to information than I do as a Realtor," said Silicon Valley broker Jim Hamilton. Hamilton, who is also a past president of the California Association of Realtors, was one of several real estate leaders who spoke in a video promoting a statewide MLS for the Golden State released last week. The video is part of the "It's My Business" marketing campaign from California Regional Multiple Listing Service launched a year ago. San Dimas-based CRMLS is the largest MLS in the nation with more than 80,000 members, but it hopes to be bigger -- a lot bigger. The latest video encourages agents and brokers to go to the "It's My Business" website and sign up to receive email updates on important campaign developments. "We have not started sending any email updates to that list yet. We are working on a distribution strategy at this point," CRMLS spokeswoman Nicole Aguilar told Inman via email. CRMLS's ideal: one, statewide MLS In 200...