Technology

Matterport scoops up Virtual Walkthrough in wake of global expansion

The provider of 3-D virtual tour technology will be establishing a footprint in the U.K.
  • Today Matterport announced its acquisition of London-based property tech company Virtual Walkthrough.
  • Virtual Walkthrough specializes in 360-degree residential and commercial property digital tours, which over time will be replaced by Matterport's 3D dollhouses.
  • Matterport announced a series of international expansion efforts in the second quarter of 2016, including business development opportunities in Australia and Canada.

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It's one achievement for a technology product to be popular -- and another entirely for it to be scalable. Matterport is proving that its DIY 3-D virtual tours and equipment can be both with a series of international expansion moves -- most recently, its acquisition of London-based property tech company Virtual Walkthrough, announced today. Virtual Walkthrough specializes in 360-degree residential and commercial property digital tours, which users can navigate with their mouse or finger by maneuvering the tap-and-drag functionality, much like Google Street View. The company also provides floor plans, photographs and real estate video services. While residential real estate in the U.S. remains its main focus, Matterport has been scanning the horizons for global business growth opportunities. The company has started with native English-speaking countries -- Australia, Canada and now the U.K. -- where it can identify players who are already in the real estate technology spa...