Now you can annotate 3-D virtual tours

  • 3-D provider Matterport has introduced tags that can be placed in 3-D models to highlight and provide information on various features of a home.
  • "Mattertags" allows agents to bring some of their sales skills to bear in 3-D models.
  • Graphics highlighting Matterport models have been removed from Zillow listing pages with a redesign of Zillow property pages that included changes to different modules.

One potential downside to virtual 3-D models of homes is that they can reduce the ability of an agent to “sell” a prospective buyer on a property, some agents say. That’s because the models can provide enough information upfront to cause more house hunters to rule out a property from their keyboards.