Why almost everything we need to know comes from consumer data

Amy Bohutinksy, COO at Zillow Group, shared some exclusive data with Inman Connect attendees

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Amy Bohutinsky SAN FRANCISCO -- "It has been a really great year for all of us," said Amy Bohutinsky, COO at Zillow Group. It was, after all, about a year ago that Bohutinsky was named COO (she was formerly the chief marketing officer), and she sat down with publisher Brad Inman at Inman Connect San Francisco on Wednesday to talk about where the company is going. And while she was on stage, she spent some time busting frequently held myths about how consumers use real estate online -- based on some yet-to-be-released research from Zillow Group. Although she spends "a lot of time looking inward and focusing on our people" -- Zillow Group employs 3,000 across 9 locations -- that's not where most of her day is spent. "I spend most of my time on the consumer and I have since the very beginning. As a company philosophy we've always felt that if we know the consumers really really well ... and build great products that they love, other things will fall into place." A big ...