Marketing

Creating customers for life with Seth Price

A master marketing guru reveals how courting true fans is the best strategy

Seth Price at Inman Connect San Francisco SAN FRANCISCO -- When Seth Price talks, people listen -- and it's not just because he's on a stage with a microphone in his hand. He had the full attention of the room during a session at Inman Connect San Francisco while spreading his marketing gospel, leaving attendees hungry for pie and and ready to watch a Bruce Lee movie. What does this have to do with courting customers? According to Price, almost everything. Price, who is now vice president of industry relations at Placester, grew up with a love for martial arts, regularly boxing with his uncle and losing every time, he said. But his uncle always made him get up -- something Price remembers to this day. "Theres a real correlation between the things that we do as young people and the experiences that we have ... and what we do to build a business," he said. Falling seven times and getting up eight became part of his mantra early on. "Losing sucks, but if you can have some cari...