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How to use agent review data to get customer insights

RealSatisfied president Jeff Turner talks M&A and R&R -- 'ratings and reviews'

Today, RealSatisfied was acquired by Placester. Brad Inman talks to RealSatisfied president Jeff Turner. A customer satisfaction platform, RealSatisfied launched in 2010 in Australia. Jeff Turner joined as president in 2012. Buyer and sellers reviews are all done online, often with an API integration with broker websites. RealSatisfied collects 47 data points on sellers and 45 on buyers. The focus on the platform is helping brokers and agents get insights on their customers. With degrees in psychology from Grace College (Bachelor of Science: Psychology) and Ball State University (Master of Arts: School Psychology), Turner is a long-standing leader both online and at live real estate events. Brad Inman: Welcome, readers and listeners. I'm so excited today to have with me Jeff Turner, who is the president of RealSatisfied -- and Jeff is in the news today because the company Real Satisfied was sold to Placester. Welcome, Jeff, great to have you. Jeff Turner: It is alw...