Anthony Stellini of Rogers+Stellini+Ritt (RSR) has lived in Los Angeles his whole life, surrounded by the entertainment industry and even dabbling in Hollywood himself before transitioning into real estate 12 years ago.
As a native and a seasoned real estate professional, Stellini says the “new Eastside” of L.A. has become more attractive for celebrities, families and everyone in between.
Not to be confused with East L.A., the Eastside encompasses hipster havens like Silver Lake, Echo Park, Beachwood Canyon and Los Feliz.
“The thing that people like about this part of town, specifically the entertainment people, is that it’s discreet,” he said. “There is some level of feeling off-the-grid as far as being in an urban city.”
More bang for your buck?
Working alongside agents Sherri Rogers and Elisa Ritt, Stellini and RSR operate under luxury residential brokerage Nourmand & Associates. Beyond the aforementioned trendy neighborhoods, RSR services Laughlin Park and the Oaks, among other in-demand areas of L.A.
According to Stellini, this area is growing in popularity due to comparative affordability, unique neighborhood amenities and competitively ranked school districts.
Jon Hamm, Katy Perry, Ashton Kutcher, Ryan Gosling, Chris Pine and Rooney Mara are just a few of the big names who have places in the Eastside.
Benefitting both stars and everyday people, Stellini says each neighborhood is scattered with mom-and-pop shops. There’s a better sense of community on the Eastside, he says, which is somewhat rare in a large city otherwise congested with big corporations and brands.
Stellini says the Eastside is absolutely representative of a seller’s market.
“There’s all sorts of new and innovative stuff on this side of town. People are tired of the corporate scene,” Stellini added. “It definitely has its own style, which is very street and organic – not a suit and tie environment. It’s got its own heartbeat.”
While the Eastside might be deemed affordable when matched up against prices in the other celeb-favorited neighborhoods, such as Brentwood and Pacific Palisades, lack of inventory and heightened demand is changing the market.
Across the city, home prices in L.A. rose 7.1 percent in July to $600,000, according to Redfin.
Redfin data shows Silver Lake’s median price grew 7.6 percent annually in July to reach $984,500. Silver Lake saw 79 home sales in July, a 16.2 percent jump in volume from last year. But in Brentwood, median price grew 36.4 percent year-over-year to a whopping $1.825 million. Nonetheless, there was a 13 percent drop in sales volume to 127 properties in July, Redfin reports.
Other celebrity hotspots, such as Beverly Hills and Malibu, posted respective median homes prices of $2.13 million and $2.195 million in July.