In the wealthy suburb of Carmel, Indiana, upscale, full-service grocery stores are being built at breakneck speeds. The newly opened Kroger offers $80 cakes, gobs of organic produce and aisles of gluten-free products. Live music is performed from the balcony of the café. This all seems to bode well for the real estate industry. And yet another type of grocery store is vying — and earning — grocery shopper market share.
- Consumers still want experiences that exceed their expectations.
- The full-service real estate model needs to change to stay relevant.