Redefy, a high-tech discount brokerage, made the Inc. 500 list like this

Assembly-line service, software and lead gen have driven break-neck growth for Redefy
  • Redefy was recently ranked the 103rd fastest-growing U.S. company by Inc. magazine.
  • Redefy says business practices that have driven its success include an assembly-line service model, cutting-edge tech and regimented lead generation and conversion practices.

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Many startup brokerages that announce plans to shake up the housing market with innovative technology and low rates never find their footing, stall or sputter -- dreams of market dominance forgotten. But Redefy Real Estate, a Denver-based hybrid brokerage firm with a mix of "corporate-controlled" and franchised offices, is one of the few that's actually taken off. The startup was recently ranked the 103rd fastest-growing privately held company in the U.S. by Inc. magazine, which uses revenue to measure growth. Time will tell if the up-and-comer can continue to thrive once the market turns and homes become more difficult to sell -- economic conditions that observers say are particularly challenging for discount brokers. But Redefy closed 1,086 transactions in 2015, according to Redefy CEO Jordan Connett. Its company-controlled offices generated $9.6 million in revenue last year, up by more than 3,000 percent from 2012, when Redefy posted $295,000 in revenu...