How to stop being like every other real estate agent

  • As soon as a product or category becomes commoditized, it leads to price suppression.
  • Most marketers believe that the first place to start when thinking about advertising and marketing is the media -- online or offline. This is a mistake.
  • Marketing is the act of getting impressions, and advertising is the art of getting people to take action.

I recently did a podcast about when the bubble was going to burst and how to best position your business to take advantage of a downturning market. The two questions I kept getting were: “How can I position my business to take advantage of a turning market?” and “Should I be advertising and marketing online or offline?”