Marketing

How to stop being like every other real estate agent

Craft a strong unique value proposition, and you can't lose
  • As soon as a product or category becomes commoditized, it leads to price suppression.
  • Most marketers believe that the first place to start when thinking about advertising and marketing is the media -- online or offline. This is a mistake.
  • Marketing is the act of getting impressions, and advertising is the art of getting people to take action.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I recently did a podcast about when the bubble was going to burst and how to best position your business to take advantage of a downturning market. The two questions I kept getting were: “How can I position my business to take advantage of a turning market?” and “Should I be advertising and marketing online or offline?” My answer was this: "Determine your unique value proposition, and then share it with the market." In the world of real estate, the vast majority of real estate agents all look the same and sound the same and then wonder why prospects see real estate agents as a commodity. As soon as a product or category becomes commoditized, it leads to price suppression. If you don’t want to be a commodity, you have to be unique. Most marketers believe that the first place to start when thinking about advertising and marketing is the media -- online or offline. This is a mistake. The first place you should start is your message -- your unique value pr...