• Today's digital environment requires agents to constantly re-evaluate branding and marketing.
  • Your personal branding connects directly with creating more leads and sales.
  • Effective personal branding fosters trusting relationships.

Is your real estate branding and real estate marketing outdated? Do you maximize your personal branding to create more leads and sales?

In this post, learn the nine points to connect your personal brand directly with creating more leads and sales.

Today’s digital environment is always changing and evolving at lightening speed. If you aren’t keeping up with these changes in your personal branding and marketing, then you are losing a lot of commission dollars to your competition.

In a recent podcast, real estate marketing and content expert Christopher Craft reveals what is no longer working anymore, and more importantly, what is working today to get you more commissions and leads.

Craft shared his points to see success in today’s digitally driven real estate market by creating a rockstar brand and online marketing machine for your real estate business.

Below, we take a quick glance at the nine ways your personal branding connects with buyers and sellers to create more real estate leads, sales and real estate listings. Plus you can listen to the full podcast for Craft’s valuable success nuggets in personal branding.

Check it out right here.


9 ways your personal branding connects directly with creating more leads and sales

Why is branding so important, you ask? What happens when real estate agents focus energy on creating and maximizing personal branding strategies?

The following nine points offer answers to those questions.

Your personal brand:

  1. Generates leads
  2. Humanizes your brand
  3. Helps you market with consistency
  4. Jump-start word-of-mouth marketing
  5. Allows you to be comfortable in your own skin
  6. Develops a voice for your content
  7. Lets potential clients know what to expect from you
  8. Determines the persona for your ideal customer
  9. Provides a real source to help you develop your unique value proposition

Remember, buyers and sellers are choosing to do business with you — not the real estate brokerage where you hang your license. You must have a personal brand — one that connects with buyers and sellers, helps you stand out from the competition and foster a trusting relationship.

Want to hear Craft’s effective personal branding and marketing strategy points in today’s digitally driven market? Listen to Pat Hiban’s podcast interview with Chris Craft now.

Pat Hiban is the author of NYT best selling book “6 steps to 7 figures – A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, the founder of Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram or Twitter.

Email Pat Hiban

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