Industry NewsMortgage

Survey highlights agents’ influence on clients’ mortgage lender selection

Freddie Mac study finds a majority of agents are referring clients to lenders but don't feel comfortable fielding mortgage questions themselves
  • A Freddie Mac survey found that 84 percent of respondents have a select group of lenders to which they refer their clients, and 76 percent said their clients use those referrals.
  • Half of the agents surveyed said they do not feel confident about educating buyers on the mortgage process.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real estate agents are great at referring clients to their lender partners -- and that's a good thing, because fielding mortgage-related questions from homebuyers seems to make them a bit nervous, according to a recent survey by government-sponsored enterprise Freddie Mac. Freddie, which commissioned the survey of more than 500 real estate professionals in advance of the National Association of Realtors’ (NAR) annual conference in Orlando, polled agents about the role they play in the homebuying process and their current business challenges. Referrals and networks The survey found that 84 percent of its respondents have a select group of lenders to which they refer their clients, and 76 percent said their clients use those referrals. That number climbed to 87 percent among those who sell more than 20 properties per year. The survey also found that 73 percent of the respondents who said they refer their clients to their lender partners have one to three lenders in their netwo...