Pacific Union CEO Mark McLaughlin and John Aaroe Group president John Aaroe San Francisco-based Pacific Union International Inc., ranked the ninth largest brokerage in the U.S. by sales volume, has merged with Southern California luxury brokerage John Aaroe Group. The deal fuses two big-name brokerages that closed a combined $10.5 billion in sales volume in 2015, Pacific Union said in an announcement of the merger. It highlights growing consolidation in the industry as brokerage profit margins shrink and technology becomes core to their value proposition. The merger links together 1,100 real estate professionals operating in 38 offices spread across Northern and Southern California. High-level executives of both firms said the merger would bolster their technology efforts, and John Aaroe Group president John Aaroe said it would help the brokerage reach more international buyers. What they bring to the table Courtesy Pacific Union Pacific Union has inv...
- Pacific Union has merged with John Aaroe Group, linking together 38 offices spread across Northern and Southern California.
- The deal will bolster the technology efforts of both firms, according to an announcement of the merger.
Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel