Imprev Thought Leader: Agent recruitment tops business challenges

Brokerages are still seeking ways of implementing cohesive tech solutions as well

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Recruiting more agents is the most critical business challenge for top real estate executives, said 85 percent of the respondents in the latest Imprev Thought Leader survey, out this week. Reaching younger agents is a priority, they said, with over 52 percent ranking “attracting younger agents” among their top concerns. About the study The annual Imprev Thought Leader Real Estate Confidence study, created in 2012 by Imprev, provides automated marketing services to real estate brands and aims to provide insight on key business challenges facing top executives and broker owners. This year's survey, conducted from October 18 to November 1, 2016, polled nearly 240 real estate leaders who represent brokerages responsible for more than half of all U.S. residential real estate transactions last year. [gview file=""] Economic confidence The survey checked the economic confidence of thi...