Technology

Vast majority of real estate leaders support Upstream, survey shows

But brokers still not confident in agent and lender familiarity with the project
  • A new survey by marketing automation firm Imprev involving 315 broker-owners showed that 84 percent of top real estate executives are in support of project Upstream.

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Last week Upstream launched a website, upstreamre.com, as a resource for brokers to learn about the real estate data aggregation and distribution platform and keep track of updates as they roll in. But is Upstream's target audience even on board? Well, a survey (of real estate leadership) says "yes" -- specifically, 84 percent of industry broker-owners and top execs support the project. Within that group, 57 percent of top real estate executives said they are "very supportive" while 27 percent said they are "supportive" of the endeavor. In addition, 64 percent reported feeling "confident" or "very confident" in Upstream's success. Real estate marketing automation firm Imprev conducted the independent research involving 315 participants at "leading franchises and independent brokerage firms that were responsible for more than half of all U.S. residential real estate transactions last year." “The overall endorsement of Upstream is impressive,” said Renwick Con...