You are not the hero: What real estate agents can learn from the hero's journey

Lessons from the ultimate storytelling template, applied to the real estate transaction
  • The hero's journey involves a character (the hero) who goes on an adventure to find something.
  • While on the journey, the hero experiences a problem that can’t be overcome. In the midst of this problem, the hero meets a guide who offers a plan.
  • Is the real estate agent the hero -- or the guide -- in the transaction process? What do your marketing materials say?

A few years back, I met with a couple looking to sell their home in Seattle. As a newer agent who had found some success with buyers, I was hungry for my first listing.