Earlier this month, a federal court awarded real estate photography company VHT $8.3 million in a copyright infringement suit against Zillow Group. Now, in what may seem like a counterintuitive move, VHT rival PlanOmatic announced that it will assign ownership and copyright of the listing photos taken by its photographers to its real estate broker clients.
- Real estate photography company PlanOmatic has announced it will assign copyright and ownership of listing photos to its broker clients.
- The new policy is meant to allow brokers to use listing photos as they see fit without worrying about legal ramifications.
- PlanOmatic did not previously sell or license listing photos, so it is not foregoing any revenue as a result of the new policy.
- Real estate agents and brokers may not want to tackle the misuse of listing photos themselves, according to the CEO of PlanOmatic rival VHT.