Over the last few years, there seems to persist the lingering idea that you can lay on the beach with your laptop and make thousands per day. While it’s a possibility in the internet age, online business generation takes hard work, creative thinking, money and luck. And as this daydream pertains to Facebook advertising, you’re bound to face challenges both difficult and expensive. Don’t underestimate it; rather, expect setbacks, learn and tweak your game plan.
- Targeting Facebook users -- who are just hanging out, wasting time or browsing their feed -- is a more passive form of advertising than search engine marketing.
- Experiment by testing multiple versions of your ad and collecting data. Make decisions based on the results.