How one broker held a 14-home open house extravaganza -- and sold 3 homes as a result

  • Partnering with a builder and promoting open houses on Facebook can significantly boost these marketing events' reach and volume.

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When listing agents are considering potential economies of scale in their business, leveraging open houses probably isn’t the first or most obvious thing to do. But it worked so well for Green Lion Realty’s Mary Shannon Moore that she’s doing it again next weekend.