How do you get celebrities to lend their credibility to your business? How can their celebrity rub off on you?

Top 3 expert tips for ‘celebritizing’ your business

In this clip, you’ll learn about the five pillars of introducing the advent of celebrity into a real estate context.

The secret is in the principle of meeting your people where they are with what they want to do, and you just happen to be the gracious host. -Glenn Twiddle

Be on their minds

With the right mindset, you can take over the world and dominate the minds of people who will need your business. Meet people where they are and make yourself useful.

Watch the full episode below to gather insights on:

  • Why other doctors are mad at Dr. Phil
  • Why you need to be a bit of a media tart
  • How to make an indelible impact on people
  • How to immerse yourself in other people’s brains

The tactics Glenn used to become a rock star apply to listing and selling real estate agents at the local level.

The pillars you need in your business include rubbing shoulders with celebrities and getting interviewed by any means necessary.

You might have to step out of your comfort zone for a minute, but these things are necessary if you want to “celebritize” yourself.

Editor’s note: This story has been updated. 

Matt Johnson is the founder of Pursuing Results, a podcast production firm. He is also the co-host of Real Estate Uncensored, a real estate training podcast and video series.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription