Open houses vs. private showings: What's better for the client?

Can you succeed by choosing one over the other?
  • You should hold an open house every weekend until the listing is sold.
  • Private showings used to be more prevalent before the internet gave buyers the freedom to choose which houses to see on their own.

As real estate agents, we need to focus on what’s best for the client without losing focus of the ultimate goal — selling the listing.

We can do this by holding open houses every weekend until it’s sold.

Private showings are still effective, but they were much more popular before the internet became such a dominant source of information for buyers.

If you have to choose one, go with the open house. If you can do both, do both. But never ever cut out the open houses.