How this brand-new indie broker is differentiating himself through a visionary office space

  • New broker-owner Troy Palmquist is using his office space to differentiate himself.
  • The Address features a Kegerator tap with two kombucha, one nitro coffee and one beer option, which draws in passersby.

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If you were an experienced real estate agent looking to set up shop as a new independent brokerage, what would you do to set yourself apart from the crowd? If you’re Troy Palmquist, who works in the high-end Ventura County, California, real estate market, then you create an office space that makes passersby do a double-take — and stop in for a drink and a chat.