Rental site Zumper launches Zumper Select, a rental brokerage service

Zumper will walk renters through the process from search to sign with the help of an in-house 'expert'

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What's the real estate industry's worst nightmare? That Zillow Group launches a real estate brokerage, of course. Zillow Group has vowed never to do this, but a new service from rental listing site Zumper serves as a reminder that the temptation to slide into the brokerage business can be tough to resist for some property-search sites. In addition to serving up rental home and apartment listings nationwide, San Francisco-based Zumper is now brokering rental deals in the markets of Atlanta, Chicago, Dallas, Denver, Houston and New York through a new service called "Zumper Select." The service's offerings include rental search, instant chat and personalized concierge service, virtual reality and video tours, and any follow-up required until a lease is signed, all through Zumper, the company told Inman. In launching the service earlier this year, Zumper obtained a real estate license to work directly with renters and ensure legal compliance. Renters can provide their desired...