How to choose the best technology for your real estate business

What's right for everyone else might not always be right for you
  • Choose technology that will do the work for you; simplification is key.
  • If it took six months for a technology to work for another agent or broker, you should be prepared to test it for eight to 12 months.

SAN FRANCISCO — Of all the ever-growing responsibilities agents and brokers must take on, decision-making is arguably the most complex. With every choice you make — every dotted line you sign — you nudge your business closer to (or further from) success.