AgentMarketing

Landing pages are out, Facebook Lead Ads are in

  • Because 90 percent of Facebook’s daily active users are mobile, real estate agents need a lead generation strategy that’s mobile-friendly. Facebook Lead Ads are the answer.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you’re like most real estate agents who run Facebook ads, you’re probably linking each ad to a page on your website. If you’re really serious about your marketing, you might even be using landing pages to capture their contact info. Landing pages are great at capturing leads' contact info if they’re browsing Facebook on a desktop or laptop, but what if they’re using the Facebook or Instagram app on their phone? Are the same landing pages that work well on desktops and laptops an effective way to capture a lead’s contact info on a mobile device? Short answer: No, landing pages don't work as well on mobile devices. And because 90 percent of Facebook’s daily active users are on their mobile devices (Instagram is probably closer to 99 percent), you need to have a lead generation strategy that’s mobile-friendly. If you don’t, you’re leaving leads on the table. The solution? Facebook Lead Ads Facebook Lead Ads are a seamless way to capture leads' co...