How to grab your ideal clients with Facebook's target audiences

Custom audiences and lookalike audiences are often better at generating leads at a lower cost
  • There are more effective ways to target people on Facebook than demographics, location, interests and behaviors.

There seems to be some misconceptions about what options advertisers (or agents) have for targeting their ideal audience on Facebook. Everyone seems to know about the basic targeting options: age, income, location, interests, behaviors, etc.