An Alexa skill works similarly to an app on a smartphone. Users who download your skill to their Amazon Echo device will hear 30 to 90 seconds of a daily message from you on anything you choose — 365 days a year. Here are 3 tips for creating a successful Alexa skill.

This spring, Inman is obsessing over helping you to tune-up your listings business, with actionable insights, the best advice from top agents and hundreds of helpful stories from all over the world. Interested in sharing your advice and insights with us? Reach out to me at

Don’t forget that we’ll also be focusing on how agents and brokerages can all move Faster, Better, Together this July at Inman Connect San Francisco. Not got your ticket yet? Buy it here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

Save My Seat for ICSF Now

It’s no secret that we are on the cusp of the audio revolution. Digital assistants such as Google Home and Amazon Alexa are swiftly transforming the way we buy groceries, manage our calendars, consume content and even buy real estate.

By all indications, those who develop a winning voice strategy now will become the real winners of tomorrow. Consider these jaw-dropping stats that illustrate just how important voice-activated technology has become:

  • There are over 1 billion voice searches each month as of January 2018, according to Alpine.AI, which also estimates that there will be “1 billion voice assistant-enabled devices in circulation” by the end of the year.

  • By 2020, ComScore estimates that 50 percent of all searches will be conducted via voice technology.
  • According to Social Media Today, “Nearly 50 percent of people are now using voice search when researching products and services.”

There is no question that creating your own Alexa skill will help you remain relevant and also generate leads from online search.

An Alexa skill works similarly to an app on a smartphone. Users who download your skill to their Amazon Echo device will hear 30 to 90 seconds of a daily message from you on anything you choose.

3 tips for launching your Alexa skill

Here are three tips to help you launch your first Alexa skill successfully:

1. Select a strategic mame

Although you may feel tempted to choose a fun or creative name for your Alexa skill, this could be a disastrous mistake.

It’s far more important that the name of your skill clearly communicates what and who it’s meant for. The more clearly you can communicate what your skill does, the more users you will attract.

2. Craft a concept and content

The concept and the content of your Alexa skill will ultimately make or break it.

If you plan on using your Alexa skill to generate leads, like most real estate agents will, your skill should be providing useful tips to buyers and sellers through their “Flash Briefing,” which will allow you to “touch” your clients 365 days a year — on autopilot.

Be careful that the content you include in your Alexa skill doesn’t constantly try to sell you, but rather positions you as the local expert.

3. Get the word out

Just like launching a new book or show, you need to promote the launch of your new Alexa skill. Use your social media platforms, blog, newsletter, podcast, etc., to let your friends, family and followers know how and why they should download your new Alexa skill.

Social proof will also be very useful in helping you to gain notoriety and popularity with your Alexa skill. I suggest that you offer a gift card or something else of value to the first few hundred people who download, rate and review your skill.

This will help to push it up in the rankings, get your featured on the Alexa’s skill store and show skill shoppers that yours is one worth having.

Get in while the getting is good

Just like with every other revolutionary trend, there is a deadline to get in on the ground floor of the audio revolution and reap the financial rewards for doing so. That deadline is fast approaching.

Whether you decide to develop your Alexa skill yourself, hire a professional coder or hire a real estate content marketing agency, you need to do it today. The longer you wait, the harder and more expensive it will be to get leads from your Alexa skill, so strike while the iron is hot.

Sarah Layton is the real estate content marketing expert behind and owner of Layton Media. 

Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription