• NYC indie brokerage, Stribling & Associates is making its data on current contracts and other real-time sales information available to consumers and agents.

Stribling & Associates, the New York City-based indie brokerage, has developed Stribling Analytics, an interactive online platform that offers real-time housing data to all. The brokerage said it was the first program of its kind to cover current inventory, contracts signed and recorded sales metrics across the boroughs of Manhattan, Brooklyn and Queens.

“Here in NYC, people are constantly bombarded by market reports through brokerages, agents and the press,” Elizabeth Ann Stribling-Kivlan, president of Stribling & Associates, told Inman. “We wanted to make a central location online where people — anyone — could access the data that we vet and make it publicly available. There are no tricks. No fancy analysis. No spin.”

Stribling Analytics is free for anyone to use by creating an account that’s accessible on desktop, tablet and mobile devices. It offers a range of information showing average or median prices, days on market and number of sales, for instance.

The data is powered by Stribling’s proprietary in-house database and can be found at data.stribling.com.

“Instead of making decisions based solely on housing data from previous quarters, people can log on and find out what’s going into contract in Sunnyside, or what the sales activity was in DUMBO last month, or the average asking price of a one-bedroom on the Upper East Side,” said Garrett Derderian, Stribling’s director of data and reporting. “It’s a really well-rounded look at New York’s dynamic real estate market.”

Stribling-Kivlan doesn’t see the move as letting go of the agents’ proprietary database.

“Data is only part of a bigger story,” she told Inman. “While the numbers might provide insights on what a property is worth or general market trends, it’s not going to produce a buyer or inform a seller that, in order to make their home more appealing, they should likely stage it.”

“The data is meant to support our agents, not inhibit their process,” she added. “If clients have questions about the data, our agents are equipped to handle them.”

Stribling & Associates, with more than 300 agents in Manhattan and Brooklyn, recently opened a Long Island City WeWork outpost and was ranked third by sales volume in Manhattan by The Real Deal.

Email Gill South.

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