launches new 'conversational' consumer-driven search experience

New home search portal seeks to rise above the 'sea of sameness' says president David Mele
  • has renovated its home search experience from the studs up. The new site allows for group sharing, discussion of listings and using mobile images of homes as the baseline for a search.

When a real estate company initially hires a web design firm, the company will ask the firm to share a few websites that inspire it. This gives the company a place to start, and a look inside what the firm prefers. That concept is one of the primary drivers behind the all-new, which launched last week to place emphasis on user experience.