Startup YINC launches blockchain-powered home services app

The new app is targeting commercial landlords while competing against established sites, such as Yelp and Facebook Marketplace

The home services marketplace startup YINC, in the works since 2016, chose an interesting time to launch. The startup made its first publicity push this week, the same week Facebook — the one competitor capable of crushing nearly any startup with its scale — added home services to Facebook Marketplace through partnerships with startups HomeAdvisor, Handy and Porch.