Startup YINC launches blockchain-powered home services app

The new app is targeting commercial landlords while competing against established sites, such as Yelp and Facebook Marketplace

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The home services marketplace startup YINC, in the works since 2016, chose an interesting time to launch. The startup made its first publicity push this week, the same week Facebook — the one competitor capable of crushing nearly any startup with its scale — added home services to Facebook Marketplace through partnerships with startups HomeAdvisor, Handy and Porch.