Connect The ICSF Speakers: Matthew Luhn added to CMO Connect

Former Pixar animator will lead a 45-minute workshop on the components of creating an effective story

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When Toy Story was released in theaters in 1995, it proved two things that changed the course of children’s cinema for the next 20 years and beyond: first, that it’s possible to create a feature-length film using entirely digital animation; and second, that crafting deeply resonant stories about jealousy, loss and other coming-of-age issues is central to making films that are memorable well beyond their technological achievements.

Matthew Luhn worked on that film at Pixar in addition to several more classics — both Toy Story sequels, Monsters Inc. and Monsters University, Finding Nemo, Cars and Ratatouille, to name-drop a few. His achievements as both an animator and story artists helped shape the heroes that some of us grew up with (and some of us watched kids grow up with), and he knows what it takes to build a believable leader from scratch.

On Tuesday, July 17th at CMO Connect, Matthew will discuss the five steps to crafting a great story and will then lead attendees in an interactive workshop where they will be able to will dig into their own brand and learn how to use the elements of great storytelling to inspire and influence their target audiences. And afterwards, there will be a networking cocktail hour, where Matthew will chat with attendees and answer questions in a more informal setting.

At CMO Connect you’ll see how some of the most influential companies and brands are handling their biggest marketing and communication challenges. Get inspired and gain strategies and tactics to scale your marketing efforts, expand your reach and effectively track ROI. Click here for more information on speakers, schedule and content.

It’s only happening at Inman Connect San Francisco only at CMO Connect on Tuesday July 17.

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