Bloomberg is launching its own luxury listings section on its Pursuits website, which includes a mix of news and lifestyle content.

Visitors who scroll down the page will eventually land on a section titled “Luxury Properties for Sale.” The section launched Tuesday and, for the next 30 days, will exclusively feature listings from Sotheby’s International Realty.

After that, other brokerage’s listings will appear on the site.

Sotheby’s International Realty properties featured on Bloomberg’s website | Credit: Bloomberg

Kevin Thompson, chief marketing officer at Sotheby’s International Realty, told Inman that the new marketplace and exclusive deal happened after Bloomberg approached the real estate firm about a potential partnership.

Sotheby’s International Realty jumped at the opportunity because, Thompson said, it represented a chance to reach “the most highly qualified and influential homebuyers in the world.”

Kevin Thompson

“We’re constantly seeking out opportunities to connect with them in more meaningful ways,” he added.

Thompson also said that Sotheby’s International Realty is paying for the partnership as part of its syndication and marketing efforts.

In addition to the exclusive listing agreement, Sotheby’s International Realty also has an advertising deal that will involve “custom ad showcases and native advertising across Bloomberg.com,” according to a statement. Thompson said that the advertising deal will continue on for 60 days even after the exclusive listing agreement ends.

Sotheby’s International Realty is a franchise of Realogy, and has 990 offices spread across the world. The brand focuses on luxury properties and describes itself as uniting “connoisseurs of life with their aspirations through a deeply connected global network of exceptional people.”

In 2018, Sotheby’s International Realty closed more than $112 billion in sales volume, a record for the company. And in March it consolidated its leadership under CEO Phillip White.

Though the new marketplace with Bloomberg only debuted this week, Thompson said that the response from the firm’s offices has already been positive.

“We want to be pushing the envelope with our partners all the time,” he added, “and this is just a great example of how we do that.”

Inman reached out to Bloomberg for more information on the new listings marketplace but did not receive a comment in time for this article’s publication.

Email Jim Dalrymple II

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription