Leading in your community is good for business

As REALTOR® Patrick O’Connor discovered, agents are the faces of the communities where they live and work

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”

When you show a luxury home to potential buyers, you’re not just selling them on the beauty of the property, or the number of bedrooms. You’re also selling them on the community. As a real estate agent, you’re an ambassador for the place you call home, and you have a responsibility to not only promote it but to be engaged with it.

As O’Connor says in this two-minute video, you have to “learn, earn, and return.” Get involved and become an integral part of your community, and let this empower you both as a local leader and a luxury agent.

“I became even more grateful for what I have,” says O’Connor. “And I’ve actually gotten business from it. That wasn’t the intent, but when you give out, you also get back.”


About Sotheby’s International Realty

Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 990 offices located in 72 countries and territories worldwide, including 43 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act.