A vendor’s roadmap to reach agents and brokers

Brands can create their own multi-channel approach to reach their target audience

Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit the channel.

The same is true for vendors who offer solutions and products for those same professionals. Whether you are looking for new users, new relationships, or integration partners, Inman has a portfolio of tools to help you achieve your goals.

It’s not about making a targeted strike. It’s about painting a complete picture.

Using just one marketing channel limits your reach and your scope. By exploring multiple channels, your brand can flex muscle in different ways. And as is the case with marketing in general, one channel amplifies the other: a content article creates interest and then a digital ad reminds the reader of that interest. Then a dedicated email with a specific call to action recalls the thought leadership of the article and drives demand.

Here are some of the ways Inman helps you reach your specific audiences with a multi-channel strategy.

Roadmap for tech companies:

  • Spotlight your customers and celebrate their success with Sponsored Content
  • Be in front of a tech-savvy audience as a sponsor of Tech Connect
  • Position an executive as an expert on a specific topic with Inman InStudio
  • Expand your reach to like-minded prospects with Audience Extension ads
  • Create a destination for demos and real-life engagement with a booth or kiosk at Inman Connect

Roadmap for franchises:

  • Recruit top agents and franchisees in specific geographic locations with optimized Digital Ads
  • Demonstrate your commitment to teams as sponsor of the Teams Beat newsletter
  • Establish dominance with a headline sponsorship at Inman Connect
  • Elevate your executive team at CEO Connect

Roadmap for independent brokers:

  • Showcase your culture with an Instagram Story
  • Be at the center of the conversation as a sponsor of Indie Broker Summit
  • Host influencers and nurture relationships with dedicated Meeting Room at Inman Connect

Roadmap for startups:

  • Launch into the industry in Startup Alley at Inman Connect
  • Create awareness and drive demand a Digital Ad campaign
  • Reach decision-makers in their inbox with Dedicated Emails to Inman’s agent or broker list
  • Showcase your thought leadership on a topic with an Inman InStudio interview

As you map out your plan for next quarter or next year, think of Inman as a strategic partner that works right alongside your team to identify the most effective opportunities based on your goals. Help us understand more about who you want to reach, what your differentiation is and how your brand voice should be heard and we will help get you there.

Let us unlock the audience you want and the success you deserve.