With a refreshed user experience and QR code versatility, this rebranded lead capture app ensures no one gets out of reach, and earns a higher rating.
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This post was last updated June 17, 2022.
Curb Hero is an app for capturing leads and building your databases during open house events.
Platforms: Browser; iOS; Android
Ideal For: All agents, teams and brokerages that market with open houses
Top selling points
- QR code sign-in
- Quick sign-in form editing
- Text-to-notes feature
- Listing micro-sites
- Fully branded forms and visitor experience
Well, the industry’s mixed-take on open houses never helps products in this category, but maybe if more agents leveraged software to make lead capture easier, open houses would be better understood as the powerful marketing activity they can be.
What you should know
This article was last updated on June 1, 2022.
With its functionality updated and its look and feel sharply refined, Curb Hero is making open house sign-ins the great lead capture opportunity Spacio knew they could be. The app uses a mobile interface for both major platforms to entice people to offer up their name, reason for attending and whatever other data agents choose to ask for when setting up their forms.
In a testament to pandemic-era innovation, QR codes play a bigger part in the new app. From the tablet resting on the end table to a sign at the nearby intersection, any aspiring buyer can scan themselves into your database, then be delivered a very cool property listing page as visually engaging as any portal. It has an agent bio, community information and a map tab for quickly finding out what else is nearby the house about to be seen.
New sign-ins result in the listing agent getting alerted via text, to which they can respond directly to ensure information about the prospect ends up in their connected CRM.
Curb Hero has also included lead qualification and identity verification, as well as the ability to easily add and edit questions to the intake form.
Brokers can ensure all branding assets are in place and get associated automatically with any open house event created under their brand. There are templates to be created and saved, as well.
Curb Hero also provides a number of avenues for social media promotion of open houses, offering models for the Meta networks with all kinds of looks, copy options and calls-to-action.
Curb Hero’s founder, Ajay Pondicherry, has an extensive background in e-commerce. He was vice president of product at Live Nation, and he leveraged his knowledge of how people interact with online forms to build this app, and his business acumen to keep it flourishing under a new name and during a crazy market.
Plus, agent tools within Curb Hero are free. Like, free free.
Pondicherry knows that online form completion percentages increase when each question is presented individually on a screen, so that’s how Curb Hero works when asking for personal information, agent affiliation, and if the attendee is interested in mortgage information.
If they answer in the affirmative about mortgages, the app sends the lead to a preferred lender partner pretty much immediately, which could be an incentive for agents’ lending partners to play a role in the open house in some way, assuming RESPA guidelines are followed.
Onlylink is a side-hustle of sorts of Curb Hero, a slick alternative to Linktree that lets agents create fast, attractive social summaries to share with open house guests, or anyone they happen to meet in their general course of business. There are new branding assets and cool animations to highlight ways to get in touch.
There’s no doubt Curb Hero is a much improved and highly capable lead capture technology. It can become an easy bolt-on to any agent’s or brokerage’s open house promotion efforts and given what it’s now become, I think there’s a great chance Curb Hero continues to evolve for the better.
Have a technology product you would like to discuss? Email Craig Rowe
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.