Business, just like life, is full of ups and downs. It’s your job as a leader to challenge your team members to dig deeper during the good times and push through when the going gets tough. Here’s how.

We’ve finally been having some really beautiful fall days here in Vermont (though winter will be here before we know it). One of my greatest joys is being able to run outside on the dirt roads, especially when the sun shines through the trees and fog rolls over the fields. The rolling hills — up and down, up and down — is almost hypnotic. 

There really isn’t anything else like the rhythm and the cadence of running, of putting one foot in front of the other. Some of my best thinking is done on those back roads. The undulating hills got me thinking about the rhythm of business. I’ve been doing this whole real estate and entrepreneurship thing for over 15 years, and one thing is for sure — there are a lot of ups and downs.

When business is going well, your revenue is up, and your employees are all happy and succeeding, it’s easy to want to just take a break for a minute. It’s tempting to take your foot off the gas and just coast for a while. But that’s exactly the opposite of what you should do as a leader.

When things are going well, that’s when you have to ask your team — and yourself — to dig even deeper. How purposeful can you be with your time to have an even larger impact? Can your team member get one more sale? What operational issue could your COO resolve to build an even stronger foundation for the organization? Can you double down on the intensity of your lead generation?

Challenge your team members to stretch, to give just 5 percent more. When you’re running downhill, use that momentum to achieve even more with your business. Maximize your easy time downhill because it doesn’t last forever. The uphill battle will come. 

And when it does — when you have to lay off employees, when you miss your sales targets for the second quarter in a row, when a new development project is appealed (for the sixth time), or when your latest marketing campaign misses the mark and inspires a few negative memes — it won’t be the right time to come down even harder and throw out crazy goals and new projects.

For example, if someone has a sales goal of securing 10 new client appointments in a week, and for the past two weeks, they’ve only gotten four appointments, now would not be the time to increase their goal to 15. Based on their history, it’s likely not going to happen. It’s simply poor leadership to increase a goal so significantly to “make up” for not hitting a previous goal.

Instead, it’s time to get prescriptive. When your team members are fighting an uphill battle, start with a small action, and build from there. In the previous example, the goal would be to hit four or five contracts that week, and then go from there.

Small actions lead to big actions over time. When people are stuck, drama and negative mental chatter increases. It’s your job as a leader to set very, very specific actions to take to lead your team up and over that hill.

Once you get your team to the top, get ready to push through the downhill. This ebb and flow will continue your entire career. Find the joy in all of it! Find the joy in helping your team members get 5 percent more than they thought possible by asking them questions, helping them self-discover the answer, and believing in them when they don’t believe in themselves.

Find the joy in helping a family member shift their perspective and realize there is more to life than the daily grind. Find the joy in each breath you take and each step you take, whether it’s uphill or downhill.

When you’re more stressed out about trying to achieve a goal instead of enjoying the journey, the process and the challenges of it all, then you’ve already lost the battle. The point is to embrace all of life’s experiences and find joy in each moment. 

Your job as a leader is to help the people in your life navigate these ups and downs in their personal or professional life. It’s not necessarily a negative thing when your team member (or your mom) is stuck.

It’s actually a really amazing opportunity for you to stay intensely present, to rise above the emotions of the problem and to lead them out of it. There is massive joy in helping someone else change their thinking and their life.

Is there someone in your life that is stuck or facing an uphill battle? Maybe they are actually coasting downhill right now and could use a little challenge to help them maximize the downhill opportunity. Who is that person in your life? Go have a conversation with them today.

Adam Hergenrother is the founder and CEO of Adam Hergenrother Companies, the author of The Founder & The Force Multiplier, and the host of the podcast, Business Meets Spirituality. Learn more about Adam’s holistic approach to business here.

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