Gen Z has become the most active rental generation as they begin to graduate college and move out of their college towns and hometowns into major cities, a new report says.

Generation Z is aging into a force to be reckoned with on the rental market, and they are swarming the major cities that emptied out during the pandemic, according to a new report.

The report from the rental portal RentCafe found that Gen Z has become the most active rental generation as they begin to graduate college and move out of their college towns and hometowns into major cities. Gen Z was the only generation to record an increase in rental activity in 2021 after a pandemic-induced pause in 2020, increasing by 21 percent in just one year, according to the report.

Gen Z was the only generation to record an increase in renting, as millenialsmany of whom are entering homebuying age — recorded an 8 percent decrease.

Like millennials who flocked to big cities after the Great Recession, Gen Z members — the oldest of whom are 25 —  are overwhelmingly drawn to major cities for a variety of reasons, chief among them employment and socializing opportunities.

The report found that San Francisco had the largest increase in Gen Z renters in 2021, with a 101 percent increase from 2020 in renters born after 1996. San Francisco was followed by Jersey City, New Jersey, with a 95 percent increase in renters in the city just across the Hudson River from Manhattan. The city with the third-largest increase was Manhattan itself, which saw a 63 percent increase.

For the cities with the largest share of Gen Z  renters, the report found large clusters of these renters in college towns — not surprising, since most Gen Z renters are either college students or recent college graduates. Davis, California, the home of a University of California campus, has a Gen Z majority of renters at 69 percent. Davis was followed by Boulder, Colorado, home of the University of Colorado, where Gen Z makes up 66 percent of renters, and Conway, Arkansas, home of the University of Central Arkansas, where Gen Z makes up 59 percent of the renting population.

The report notes that college towns have no trouble attracting young renters to stay for their four years of enrollment. But it’s often a challenge to entice them to stay longer due to limited employment options and the lure of big cities.

“A college town needs a diverse offering of jobs, particularly good-paying entry-level jobs,” Nicholas Dempsey, associate professor of sociology at Eckerd College, said in a statement. “Further, towns with more amenities, which can include anything from access to wilderness parks to diverse options for dining and entertainment, are more attractive to young renters.”

As Gen Z continues to enter the workforce, the study predicts it is likely they will continue to flood the rental markets of big cities, especially those anchored by the tech industry such as San Francisco, New York, and Seattle.

“Big cities are appealing for a host of reasons,” Dempsey said.  “Big cities offer diverse job opportunities. Big cities offer many amenities that are not available in smaller cities or rural areas, from dining and entertainment options to public transit, to services like gyms and spas. And big cities offer opportunities for social networking — whether Gen Zers are looking for professional colleagues to bounce ideas off of, or romantic partners, they’re more likely to find someone to connect with in a big, dense city.”

Email Ben Verde

rentals
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×