The last few years may have felt like an intense roller coaster ride. One minute, your business was cruising quickly without brakes, your hands thrown high in the air as you earned another commission check off of selling one of those oh-so-coveted listings. The next minute? The brakes start to fire up and you are faced with new challenges as you work to climb your way back up to earning new business.
Although the ride may sometimes feel extreme, the most successful agents strap in tight for the long haul. Whether facing a peak or valley, they focus on making the ride smooth. Top agents don’t just try to survive market changes; they focus on simplifying and thriving. You may ask yourself, “What are the secrets to keeping the wheels of your business turning so you can thrive and stay on your ‘A’ game? Let’s take a look.
Secret #1: Master the fundamentals
As a veteran agent, you’ll know that the ride over the last few years is nothing new. Market changes happen and it’s nothing that comes as unexpected. But if you became a licensed agent over the last few years, some of these experiences may feel a bit foreign. The most important thing you can do throughout market changes is to get back to the basics and focus on the fundamentals. Be sure you have proactive strategies to keep your sales cycle flowing (prospecting – lead generation – lead conversion – client services – marketing). Thriving in today’s market doesn’t need to be complicated, it all comes down to the fundamentals.
Secret #2: Make your presence known
Marketing your business and your expertise may not have been a key focal point over the last few years because opportunities may have been landing in your lap and you likely had buyers coming to you for help faster than you could keep up. But it’s time to dig in and make your presence known. The typical reaction agents make during a shifting, slower market is to cut costs and reduce marketing efforts. Don’t make this mistake!
Yes, you must manage expenses (no matter what market you are in). But rather than simply cutting costs, focus on investing in the right opportunities to build brand awareness, leverage social media marketing, and make sure your community knows you are the go-to resource if they have real estate-related needs. All of your connections need to know who you are and what services you provide.
Secret #3: Embrace change and new technology
Don’t panic as you face different moments of this adrenaline-filled ride. Embrace the changes and know that with every challenge comes opportunity. Use this time to reevaluate your current technology, such as your CRM, marketing platform, social media channels and presentation assets. Are there opportunities to update your technologies to tools that will better serve your business? Are there opportunities to consolidate your tech stack? Commit to learning more about the tools available to you and how you can leverage them in today’s market to help your business thrive.
Interested in learning more secrets? Dig in deeper with this FREE DOWNLOAD
The market will always shift, and successful agents are the ones who can adapt and overcome the obstacles that take down agents who aren’t as equipped to shift with the market. We want to help equip you! Download our complimentary, in-depth guide into the secrets and strategies that top-performing agents are using to succeed in the shifting market.
About Elm Street
Elm Street offers a growing portfolio of real estate technology and marketing services with the goal of providing one vendor and one point of contact, fully fused into one singular platform – Elevate – to capture and nurture more leads into closed business. Elm Street’s portfolio of products and services allow busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text, and blog marketing automation, recruiting and retention tools, and more. To learn more, please visit ElmStreet.com.