Watch Glennda Baker of Glennda Baker & Associates join Inman Access to offer the inside scoop on how she created her iconic real estate following on TikTok and continues to inspire across platforms today.

An Inside Look At A Real Estate Influencer’s Video Journey

Glennda Baker is shaking up the industry with her short-form videos packed with valuable advice for all things real estate. As a go-to source for buyers, sellers and agents, her TikTok and Instagram accounts have garnered a massive following of loyal fans. In the video above, Baker starts from the beginning and shares her story of how she journeyed from a mere 122 followers to become one of the most recognized voices in real estate.

Baker stresses the importance of providing value for your audience, controlling the narrative and becoming a voice for your community, staying consistent and intentional with your message and, above all, being yourself.

Join Inman Access to watch the video above and hear more from Glennda Baker on her inspiring story, and walk away with the tools and advice you need to reach for the stars and start your own video journey.

Join Inman Access today

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription