What would you say is the No. 1, at-the-most-basic-level goal of producing a real estate video? What do you ultimately want to happen with your amazing content? Is it to increase traffic? Certainly important, but not necessarily the first priority. Impress sellers at listing appointments? You could make the argument. How about getting people to actually watch the video? Bingo!
In part one of our guide to getting a real estate video marketing program started, we discussed how to determine your video marketing strategy, why you need to commit to quality video and working with a professional videographer. Now, let’s shift the conversation to be a little more tactical.
So you want to get into video marketing? Fantastic move. Video just continues to prove itself as the preeminent form of marketing today. Consumers are craving it and search engines are rewarding it.