What would you say is the No. 1, at-the-most-basic-level goal of producing a real estate video? What do you ultimately want to happen with your amazing content? Is it to increase traffic? Certainly important, but not necessarily the first priority. Impress sellers at listing appointments? You could make the argument. How about getting people to actually watch the video? Bingo!
- Your video content isn’t doing anything for you if nobody watches it.
- The longer you keep a consumer on your site, the greater chance you have to convert them into a lead.
- The long-term SEO benefit of embedding evergreen videos into your site has the potential to drive free traffic to your website for years to come.